Privacy Policy

1. Introduction

This Privacy Policy outlines how www.citybikeliverpool.co.uk ("we", "our", "us") handles the personal data of visitors to our website. We are dedicated to ensuring that your privacy is protected in strict compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data We Collect

When you browse www.citybikeliverpool.co.uk to read our bookmaker reviews or betting guides, we may collect the following types of information:

• Technical & Usage Data: This includes your IP address, browser type, operating system, pages visited, time spent on the site, and the referring URL. This is collected automatically via analytics tracking.
• Contact Data: Your name and email address, but only if you voluntarily provide them when reaching out to our editorial or partnership team via our contact forms.
• Cookie Data: Tracking tokens used for maintaining site functionality and affiliate tracking. Please see our Cookie Policy for comprehensive details.

Note: We do not host gambling games, accept deposits, or process real-money wagers. Therefore, we never request, collect, or store any of your financial or banking information.

3. How We Use Your Data

The data we collect is utilized strictly for the following purposes:

• To analyse site performance and improve the quality of our sports betting content and mobile app reviews.
• To respond to your direct queries, feedback, or complaints.
• To securely track outbound clicks to the UKGC-licensed bookmakers we recommend (via affiliate links).
• To protect our website against malicious activity, bots, and fraudulent access.
• To comply with any applicable legal or regulatory obligations within the UK.

4. Legal Basis for Processing

Under the UK GDPR, we must establish a lawful basis for processing your data. We rely on:

• Legitimate Interests: To run our platform effectively, analyze site traffic, and track affiliate conversions in the sports betting sector.
• Consent: Where you have actively opted in (e.g., accepting our cookie banner or subscribing to a newsletter).
• Legal Obligation: Where processing is necessary to comply with the law.

5. Sharing Data with Third Parties

We do not sell, rent, or trade your personal information. However, we may share anonymised or necessary data with trusted third-party providers:

• Analytics Providers: Such as Google Analytics, to help us understand our audience.
• Affiliate Networks: When you click a link to a betting site, an affiliate network may place a tracking cookie to attribute the referral. They do not receive your name or email from us.
• Legal Authorities: If required by law enforcement or regulatory bodies (e.g., the UKGC or ICO).

6. Your Data Protection Rights

As a UK resident, the UK GDPR grants you specific rights regarding your personal information, including:

• The right to access: You can request copies of the personal data we hold about you.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate.
• The right to erasure: You can request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your data.
• The right to lodge a complaint: You have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been mishandled.

7. Data Retention

We keep your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. Contact data is typically deleted within 12 months after the enquiry has been resolved. Analytics and usage data are retained in an aggregated, anonymised format.

8. Contact Us

If you have any questions about this Privacy Policy, the data we hold on you, or if you would like to exercise one of your data protection rights, please do not hesitate to contact our privacy team:

Email: [email protected]